Every business owner wants his website to come at #1 position on major search engines. Off page SEO is one of the popular ways to increase your page ranking in search engine results. Expert web marketers apply off page SEO for their website. Only few of them become successful to bring their site to the first page of search engine results. Most internet marketers fail to do effective off page SEO because they make common off page SEO mistakes.

If you are following off page SEO techniques but still not getting results, then chances are you may be doing one of the following off page SEO mistakes:

1) Spamming

Weblog comment: Suppose you want to put your comment on a sports blog. If you put your web log comment advertising your product on ‘Best dog food’ and make no relevant comment to the blog post, then the webmaster will disapprove your comment.

Forums: Forums are used to share knowledge among a like-minded group of people. When you participate as a forum member, either you should ask a question or you should answer to someone’s doubts. Instead of providing knowledge to someone, if you advertise your product or offer your service directly, then webmaster of the forum will treat your post as SPAM. You will be warned and then eventually banned from that Forum. Also, there are subject specific forums. Decide whether these forums are related to your subject before you join them.

Social bookmarking: Social bookmarking site’s main objective is to make users aware about news on buzzes. If you put your product introduction with a site backlink, the users may take your bookmarks as SPAM. They won’t click on such bookmarking links.

Social networking: Sending business offers to unknown people are restricted in social networking sites. You can send your business message to your friends or people in your network. Internet marketers send their offer to unknown people. When site administrators find out that, they warn the user. Be careful if you are trying to follow such techniques.

Link farming: Link farming is done in pages containing hundreds of outbound links. If you submit your site link there, then search engines will certainly treat your site as SPAM and skip your links in the search results.

2) Wrong keyword selection within Anchor tag: When you are using the backlinking technique, your attention remains in placing the link of your website. But you should also focus on placing the right SEO keyword within anchor tag. If your main keyword is ‘electronic items’ then include that SEO keyword in the site backlink description. It can be like, ‘Website for selling modern electronic items and gadgets’ with a backlink to your website. If there is no keyword within the back linked anchor tag, then off page SEO can help you in no way. If you include a gadget name as SEO keyword that you don’t sell at all, it will become a bad keyword. Always be careful in choosing right keyword in site back link description.

3) Same keyword usage: Marketers like you research a lot in choosing the right keyword which is less competitive and searched more on web. Finally, they select one or two keywords and place them in all the backlinks. When search engine spiders see the same keyword and description being used widely in all the inbound links, they take it like robots are submitting these backlinks. If you follow the same keyword in all backlinks, your site’s search engine ranking will drop.

4) Submitting link in similar sites: Internet marketers first get the list of social networking sites or bookmarking sites. Then they make accounts in all these sites in the list and submit their backlinks one by one. Search engines take your site suspiciously when they see all social networking or bookmarking sites are flooded with your backlinking. Such off page SEO mistakes will decrease your page ranks. Submit five backlinks in five article social networking sites, then five backlinks in article directories and so on. When search engines get your links from various sources, they take it as natural inbound links.

Keep these points in mind to strengthen your Off Page SEO and promote your site better in major search engine rankings.

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