On page SEO is a good technique to improve your search engine rankings. You have to use keywords at proper position of your page coding, have to use right kind of tags that search engine spiders track and have to validate your page.

A custom designed banner by an expert designer will have an original design and custom size. You can ask for a static or animated banner to your designer. Cost should not be an issue as a good banner designer will charge you a market competitive price for his standard output.

Free banner exchange programme is a network among advertisers to exchange and promote each other’s banners. However this network is not widespread and your own website’s useful space will be used to host other’s banners. If you have less budget, you can use free banner exchange programmes.

There are certain steps to help you finding a good banner designer.

Before investing for your paid banner ad you need to check about space availability in publisher’s sites, publisher rates and check the positions of publisher’s web page where your site can get maximum visibility. Instead of banner impressions, find out how many actual visitors your website is getting.

Free banners and cheaply designed banners lack creativity and originality. Their color, font and size are tough to modify. Also free banners take more size on web server, so pages take more time to get loaded.

According to specifications of IAB, banners come with specific sizes. Banner sizes depend on where in a web page they are placed. Besides standard banner sizes there can be custom banner sizes for each banner.