Getting a graphic designer having excellent color sense and good web designing skills is easy but finding a designer who turns your site to a winning sales site is much difficult. Search engines are flooded with ‘graphics designer’ results. Are all of these designers proficient in their skills?
Let’s understand when you search for a web designer, what qualities he should have:
Understanding clients business & purpose:
The designer should understand what’s the basic purpose of minisite design: selling products, online viewer’s database collection or offering membership programs.
Knowing the target audience:
A good minisite designer must understand the target audience of his client. The page design, color, text styling and graphics will also vary keeping the target audience and different industry people in mind.
Color Concept and Text Sizes:
A designer should know contrasting colors and color theories. He should have the knowledge of how to apply bright colors on catchy headlines. A good designer will design your page without using too many colors. The designer should understand where to apply text formatting to distinguish important text and keep font size of the heading bigger than its description.
Understanding the flow of a sales page:
An experienced designer has knowledge about flow of a sales page and how all elements of the page support the flow. A professional designer won’t experiment much with the sequence of page elements and apply minisite graphics where they are exactly required.
Keep the above points in mind before you hire a sales page designer for your next minisite project. Remember, graphics designing is a ‘brilliant work’ but matching it with the sales process is a ‘smart work’. I believe, you will be able to hire a smart designer, because, you are smarter than me!
