Ever noticed how online ads are changing? Gone are the days of static banners! Watch the ads of MSN or Yahoo! ads. You will notice a change in them. These are all animated.
Animated .GIF image ads are still used but Flash ads are the latest! Reasons behind the rising popularity of banners built by Flash software are:
• Flash banners easily grab viewers’ attention and people like to view flash ads due to amazing graphic effect
• More content in the form of text and graphics can be accommodated in the animated frames of flash banner ads.
• Interactive objects like forms, polls, buttons can be used in these banners to get more clicks. Such ads make users to prompt for a ‘call to action’ and users click on those ads to know the products in detail. A flash banner can be replayed if you wish to.
• Flash banners can be expanded to occupy major viewable portion of the browser screen. This helps the advertiser to put more content and animation in his banners. This feature also grabs users’ attention as these banners have moving and expandable content area.
If you are still using static banners, then it’s right time to move on. Introduce animated flash banners to your business. Watch how user clicks turn in favour of your business.
