How banner ads pull web-traffic in affiliate business?
October 27th, 2009 | 
Author: What is affiliate marketing?
Affiliate marketing is a type of web promotion where an organization hires some affiliates for establishing a marketing network. Job of affiliates is to bring customers or prospects to their client’s site. It’s a kind of revenue sharing or commission based advertising.
There are several methods of affiliate marketing. Some of the diverse affiliate marketing methods are:
• Pay-per-click (PPC)
• Pay-per-performance (PPP)
• Banner exchange or link exchange, etc.
For launching a campaign for a product, a company can have hundreds of affiliates. Each affiliate markets the same product making the market more competitive.
Compared to PPC and other affiliate marketing methods, banner exchange is cheaper.
Custom size and placement of banner matter in affiliate sites.
Banners have following advantages for placement in affiliate marketing:
- Most of banners contain text and graphics in a balanced proportion to show a strong message to the viewers.
- Banners get smaller time and less space to get loaded on the page than videos and other ad techniques.
- Animated banners have the advantage to include more text and graphics in different slides. So diverse content can be shown to different viewers.
- One can easily design banners having minimum graphics software knowledge.
Affiliates measure number of clicks generated by a banner through a particular link. Based on that, merchants pay commission to their affiliates.
Exchanging banners between two sites help to save cost. Banner swapping is an effective way to build link popularity among a number of sites.
Banners contribute for link generation and interactive ads to many sites. When sites like Amazon and eBay are offering affiliate banners and buttons, new product launchers can apply such marketing technique to compete in ever changing online market place.
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