From the early stage of internet, banner ad became popular for its commercial benefit. Now with the advancement of internet more popular forms of online ads are coming on web. There are more multimedia related ads like music and video related ad. Since internet is available on mobile, advertisers are also designing mobile ads thinking about mobile phone users. Advertisers are also considering to show new kind of ads in social media. With such developments on track, one can think are banner ads becoming extinct with the domination of other forms of multimedia? Where does a banner ad stand compared to power packed video ads?
One of the major purposes of online advertising is to get visitors on your website. Even if you go for online video advertising, you may be scratching your head to get more traffic to your website.
The following points can show you if there is still any magic left in banner ad or not:
- Banner ads are really effective to bring instant visitors on your site. All the banner ads are back linked to your main site.
- Banner ads have evolved over time. First static JPG banners, then GIF banners and now Flash banners are rocking online ads market.
- All the major portals like Yahoo!, MSN, AOL are using banner ads for services of their own and their clients. These giants think that banner ads are here to stay; that’s why they are using banner advertising for their business.
- More content and smooth animation can be shown simultaneously in latest animated banners. Banners take less space on the web page. So you can put more text content and graphics on different looks on the same web page.
- Banners get loaded quickly on page unlike video ads. Since your target audience becomes impatient when the page loads slowly, they may navigate away from the page. Using banner ads make that page to load quickly, so users can see the page content and banner ads.
- Banners are easy to make and they are cheaper in cost compared to other forms of online advertisement.
With so many advantages in banner ads, one can understand why banner ads are so popular among all kinds of web marketers and advertisers. Banner space can be varied in size and adjusted as per available space. Static or animated banners can be chosen depending on your requirement. So if you have a big budget or less budget, your custom banner designing can be done accordingly.
With further advancement of web 2.0, banners ads will grow in number. People like you and me will be interested in this advertising for more profitable click-through rates in online business.