Most companies keep the blog looks similar to company’s business. The guidelines for corporate blog design depend on the following factors.
Font: The type of font chosen for corporate blog should be formal. The font of a company blog should be easily and quickly readable. Text formatting attribute like bold, italic, underline can be use at proper places.
Color: Color of font and background should be contrasting. In many corporate blogs, the font color is kept black and background chosen is white. Examples are Adobe blog, Nokia Conversation blog, GM FastLane blog etc.
Template: Corporate blog templates are kept simple to bring a professional look. Product pictures get highlighted in simple template design.
Branding: Some company blogs like Google official blog and General Motors ‘FastLane’ blog contain company logos on top of the blog page. They clearly support the idea of promoting company’s brand image through corporate blogging. Review of a new product launch through blog post creates a brand identity for that product.
Sections: Corporate blogs can have sections like most popular posts, recent posts, user comments, navigation menus are kept on top of the blog page. CEO’s interview can be placed on top bottom of the page. Each section should be distinctly visible and placed in the proper position of the page. Links to other important sites should be placed in an important section.
A designing and running a successful blog, these points should be well properly followed.
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